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Asda brings in huge changes to four stores – is your local branch affected?

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All four stores will feature Persil, Radox, Simple and Alberto Balsam products from Unilever in stainless steel reusable bottles, as well as a range of own-brand products.

Director of Commercial Sustainability at Asda Susan Thomas said: “We know that reducing packaging waste matters to our customers and they have embraced the refill options available at the Middleton store, with many of the products available already exceeding expectations.

“Our ultimate goal is to make refill and reuse a part of every Asda shopping trip and to achieve this we have to make it easy, accessible and affordable for all our customers to shop this way.

“Middleton was a great introduction to how customers engage with refill products and we are now looking to accelerate these learnings by trialling different refill options in more stores to understand which aspects can potentially be developed further.”

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