He said updates on the new changes and what they meant for drivers had been “pretty poor” which has since scared motorists. He said some people had only heard about the new petrol for the first time two weeks ago when it launched at forecourts which have raised concerns.
Speaking at the launch, DfT’s Rachel Maclean said the new campaign would be targeted at “millions of motorists”.
She said: “This campaign will not only make drivers aware of the changes we’re making but will also show millions of motorists how E10 introduction plays a part in helping reduce carbon emissions and build back greener with every tank of petrol.”
In the Governments Introducing E10 petrol report, two-thirds of respondents agreed there would need to be a comprehensive campaign ahead of the launch of E10 fuel.
Road users backed running a TV campaign alongside a radio service to reach more motorists.
“We have to start looking that way, We are not going to go the other direction, ever,
“People have to get on board with that and buy into it.
“It’s not something that is going to dramatically change the face of the classic car industry or the car industry in general.”